The well-known international exhibition organiser, Iteca Caspian, is launching a new "Innovation Territory" programme, taking place alongside its exhibitions. Participants in the programme will include manufacturers and official distributors of new, original products, technologies and services that are being demonstrated for the first time. The programme was launched after studies revealed that exhibition visitors are particularly interested in new products and technologies. Companies participating in the programme will receive a special logo for their stands to help visitors identify them. The same logo will be placed on exhibition maps and plans, highlighting companies taking part in the programme.
Innovation Territory catalogues will also be distributed among participants and visitors, and will include information on the new products and equipment showcased at the exhibition, as well as new services and technologies developed and submitted for consumer approval this year and next.
For Internet users, information about the new items on display at the exhibition will be made available on the official exhibition websites and on the electronic version of the programme catalogues.
The aim of the programme is to highlight original products at the exhibitions, and help promote innovative goods, services and technologies on the domestic market.