22 October is the final day of the 17th Azerbaijan International Construction Exhibition, BakuBuild 2011, organized by the British company ITE Group and its partner in Azerbaijan, Iteca Caspian LLC, at Baku Expo Centre. It is necessary to review the main outcomes of this largest industry event in the entire Caucasus and Caspian region, which has brought together 317 exhibitors from 26 countries.
The importance and relevance of BakuBuild 2011 is dictated by the stability of the entire economy of Azerbaijan, which was particularly emphasized at the opening ceremony of the exhibition by Rufat Mammadov, Vice-President of Azerbaijan Export and Investment Promotion Foundation (AZPROMO). Jahangir Gojayev, Head of the International Relations and Information Department of the State Committee for Construction and Architecture of Azerbaijan, mentioned the feasibility of simultaneously running all four exhibitions linked to the solution of so many issues specific to development throughout the
The holding of BakuBuild 2011 on the eve of the 20th anniversary of Azerbaijan’s independence was symbolically commemorated and mentioned by Mr. Edward Strachan, executive director of ITE Group plc. In his speech, he congratulated all the people of Azerbaijan on the occasion of this anniversary.
The annual increase in the exhibition space required for BakuBuild reflects the growing willingness of companies to demonstrate their products and services at such a forum, which is now the largest event in the non-oil sector of the economy. According to the visitors’ registration data, most of the visitors are the directors of construction companies and enterprises producing construction materials, leaders and representatives of foreign companies operating in the non-oil sector, and distributors of construction materials and equipment. It is noteworthy that the local companies who have repeatedly attended BakuBuild as visitors are now beginning to participate in the exhibition as exhibitors.
The exhibition this year shows 20 per cent growth, indicating a dramatic increase in its capacity.
This year BakuBuild has an amazing increase in the occupied exhibition area. The exhibition filled all three showrooms of Baku Expo Centre with a rich display of construction materials, sanitaryware, finishing materials and much more. The outdoor spaces were occupied by construction giants from the world's leading manufacturers. The stands of the exhibiting companies became miniature business centres, which actively worked with visitors to demonstrate the benefits of exclusive technologies and innovative achievements, and provided detailed explanations of the innovations in the proposed materials and technology. Leading companies from Azerbaijan, China, Korea, Poland, the UAE, Russia, the USA and other countries reiterated their achievements from their magnificently furnished stands. Along with the individual stands at BakuBuild 2011, there were also five national stands from Germany, Italy, Finland, Iran and Portugal. In their exclusive interviews with us, the leaders of these national stands positively assessed the need for such international forums which ensure a vast exchange of information and an influx of investment into Azerbaijan.
The exhibition provided an opportunity for thousands of visitors to become closely acquainted with current and future projects relating to urban development trends, and for industry professionals to improve their knowledge about these unique technologies and familiarize themselves with innovative solutions in the production, use and maintenance of construction materials. The spacious halls hosted a number of successful business meetings between builders, designers, manufacturers and entrepreneurs, who, as independent experts, were able to evaluate the scale and versatility of this exhibition in its full splendor.
The versatility of BakuBuild 2011 should also be listed among its positive achievements: visitors could find everything necessary for construction and repairs and were able to speak to specialists here; for entrepreneurs the exhibition offered them the conditions needed to establish effective co-operation with business partners in adjacent spheres of activity. Moreover, many exhibits, such as road construction plant and specialist equipment, were able to be acquired by businessmen directly from the stands. The annual experience of BakuBuild shows the persistently high interest of visitors in the carefully selected range of richly presented stands, and the Innovation Zone offers demonstrations of original and unseen exhibits worthy of mass production.
As a rule, it is best that the senior staff of the exhibiting company is available on the stands so that their authoritative opinions and excellent advice can be taken on board by the hundreds of visitors who take a keen interest in the stands. Many visitors were also attracted by the rich business programme, including workshops, presentations and master-classes.
Caspian MebelExpo 2011, Aqua-Therm Baku and CIPS 2011 were held in parallel with BakuBuild 2011. Thus, the region's main construction forum successfully brought together exhibitions associated with trends in the furniture industry, innovations in the sanitaryware industry and the hydrosphere, and the latest developments in the production of high-intelligent protection (security) means.
Thus, the critical success factors of this international event were the productive, businesslike nature of the event; its effective profiling; its informational content for professionals; the traditionally positive entrepreneurial activity; and the accuracy of the organizational preparation.
The exhibition was supported by the Ministry of Emergency Situations, the State Committee for Urban Planning and Architecture, the National Confederation of Entrepreneurs’ (Employers’) of Azerbaijan and Azerbaijan Export and Investment Promotion Foundation (AZPROMO).