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22.10.2010 17:43

Need for participation in exhibition of major market players

Konrad Huebner, Head of Sales Department, SOMMER Anlagentechnik GmbH (Germany):

-The main objective of our participation in BakuBuild-2010 is to thoroughly study the market in Azerbaijan to gauge the possibility of further cooperating with local companies. Our marketing campaign consists of proposals of our exclusive products. We offer pre-cast concrete technology, production equipment and automated systems for producing pre-cast concrete structures and products -- in particular, modern plants. In Germany, four large firms have already mastered this technology. This modern, high-class product provides the highest possible level of automation efficiency. We have several patents. Thus, you can construct a building using just 10 people only. Some very complex processes can be simplified -- some parts can even be simplified manually. In this case, you can successfully plan your production and work half the time. This technology is already used in Russia, Australia, South America, and Turkey. Our principles have found a practical expression in many countries around the world.

It is not time to talk about finding a distributor yet until we have fully explored the market. We worked according to this same principle in Russia. Our results of monitoring the Azerbaijani market attracted the attention of our company's leadership. The country has sound development, and the construction industry has reached the stage of development when the involvement of the large market players is both feasible and required in order to maintain profit. During the exhibition, our stand was visited by many concrete industry experts. We have already decided that our first visit is worth continuing, so we will likely be here next year. We already have our first representatives in Azerbaijan. The market situation dictates the need to further develop business relations.

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